Capita Solutions

Navigating Business, Behavior, and the Brain.

Case study: Eye tracking & consumer engagement

In a recent engagement, Capita executed an eye tracking study in a drive-thru environment. The findings were profound: consumers can only be engaged and messaged during valid attentional windows. Outside of these windows, messaging content is not perceived or processed; no amount of content optimization can recover attention. Understanding where these attentional windows lie in your customers' journeys is crucial for engagement and conversion.

Capita is a global leader in implementing eye tracking studies. Reach out to us to find out how eye tracking can support your business.

ABOUT US

Capita Solutions is the world's premier applied behavioral science agency, helping organizations navigate and solve complex behavioral challenges across various sectors.

John Burkhardt

Founder and CEO

Vania Cao

Neuroscience and Marketing Specialist

Rich Lauria

Risk Management and cActuarial Studies Lead

Hank Liu

Behavioral Finance and Financial Management Expert

Learn more

WHAT WE CAN DO FOR YOU

Transforming businesses through behavioral science consulting solutions

01.

BEHAVIOR & STRATEGY

Solutions, insights, and success.

02.

FINANCIAL ADVISORY

Leveraging the psychology of money & markets to maximize investment potential..

RISK MANAGEMENT

Minimize risk. Maximize peace of mind.

03. Stay in the know with our latest behavioral breakthroughs and industry insights.

Capita & the UN

Join Capita at the UN’s 2023 Behavioral Science Week. On June 14th we will be presenting a session titled "Emerging Areas of Behavioural Science Application Across the UN." Find out more here.

6/6/23

Cognitive bias & investing

On May 25th, Capita presents the next installment in our knowledge share series, with a seminar on how cognitive biases shape investment strategies. Register to attend here.

5/12/23

WE WORK WITH TOP NOTCH CLIENTS